"Lord Venkateswara also was known as Srinivasa, Balaji, Venkata, Venkata Ramana, Venkatacalapati, and Govindha, is a form of the Hindu god Vishnu. Lord Venkateswara Swamy most prominent temple is the Tirumala Balaji Temple located in Tirupathi, Andhra Pradesh in Southern India. Sri Venkateswara Swami vari Brahmotsavam or Srivari Brahmotsavam is the most important annual fete celebrated at Sri Venkateswara Temple in Tirumala Tirupati of Chittoor District in Andhra Pradesh, India. The event(Srivari Brahmotsavam, Venkateswara bhakti geetalu, Govinda namalu) is conducted for nine days during Hindu Calendar month of Asvina which falls in between the English months September and October.
During the festival, the Utsava Murti (processional deity) of the presiding deity Lord Venkateswara, along with his consorts Sridevi and Bhudevi, will be taken on a procession on different Vahanams on the streets(Madaveedulu) surrounding the temple.The celebration attracts pilgrims and tourists from all parts of India and across the world. A Brahmotsavam is a holy cleansing ceremony in honor of Lord Brahma, and the one at Tirumala is by far the largest."